4iiii to power Cervélo Cycles in new deal

4iiii Innovations has announced a new collaboration with Cervélo Cycles. This will see the popular bike brand fitting 4iiii PRECISION PRO Powermeters as standard on its recently unveiled 2021 Cervélo road bike – the Caledonia.

Cervélo will also fit 4iiii power meters on its top-of-the-range bicycles – the ‘5-level’, including the S5 aero road bike.

The new Caledonia bike was inspired by the R3 mud, a team-only Roubaix bike ridden by Johan Van Summeren to victory at the 2011 Roubaix, and the Cervélo S5, which was ridden by Mark Cavendish to multiple victories including Tour de France stage wins.

In parallel, 4iiii equipped bikes have won Paris-Roubaix, stages of the Tour de France and the Giro d’Italia. This year, André Greipel and the Israel Start-Up Nation UCI Men’s World Tour team, as well as the Tibco SVB UCI Women’s World Tour team, are all riding with 4iiii Powermeters.

‘This move by Cervélo signals industry confidence in the 4iiii PRECISION PRO Powermeter’s accuracy and reliability. The top-of-the-range 5-level demands the best performance from their components. This is exactly what 4iiii brings to the table with their proprietary tri-axial strain gauges technology that delivers highly accurate and consistent power measurement.’

Maria Benson, Director Product Management at Cervélo Cycles said “We’re really excited to partner with 4iiii Innovations to offer power meters on many of our 5-level bikes for model year 2021.

“The high degree of accuracy and lightweight solution make 4iiii PRECISION PRO Powermeters a natural fit for Cervélo bikes. Discerning customers now expect their bikes to roll off the shop floor complete with the accessories they would have had to purchase separately in the past, and we’re proud to be able to meet that expectation.”

Shane Pegg, Director of Brand at 4iiii said “This is a very positive step for 4iiii to be chosen as the power meter to be installed as standard on Cervélo Cycles’ top-of-the-range 5-level as well as their new Caledonia Road bike.

“This partnership is the coming together of two industry leaders known for product innovation and quality, which can only serve to benefit the consumer. There is a growing demand among cyclists of all abilities to use a power meter ;and 4iiii offers the most affordable, accurate and reliable power measurements on the market.”

www.4iiii.com
www.cervelo.com

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