Is an ‘envy office’ the best way to position your business?
Well, according to WSJ, offices that "combine the comforts of a living room and the glamour of a vacation” are becoming a post-pandemic trend in a bid to lure employees back into some semblance of an office lifestyle.
These offices are reportedly embellished with “Instagrammable” aesthetics which intend to cater to Gen-Z talent; however, the concept doesn’t seem to have been well received by LinkedIn-based users.
However, in an ever-changing working world not everyone considers this to be an ideal investment of time or money.
Brad Kay, founder of
Chief Brand Advisory, remarked: “Aesthetically-driven solutions alone will NOT bring people back to the office.
“Offices need to transform into sanctuaries of creativity and camaraderie, reflecting the warmth and welcome of a beloved gathering place. They need to foster an atmosphere where everyone feels a sense of belonging.”
On the topic, Brad continued: “The magic lies in designing spaces that are not only comfortable, beautiful, welcoming, and accessible; that not only foster a sense of belonging and provide social spaces and features; and that not only enhance productivity but also promote wellness and fulfillment — but in harmonizing all three elements.”
According to a global survey by The Times which evaluated the working environments of around 14,000 workers, almost 40% of employers redesigned their offices during the pandemic.
Tamara Sanderson, cofounder of Remote Works, said via LinkedIn: “What if we put more time into designing a
#remotework culture that works than putting more money into offices to ‘lure’ young people back to the office?”
She added: “Why does all this Instagramable beauty need to be sequestered to a single 50-person company rather than being a place that can be shared by the public? We need more beautiful, third-spaces - the library, the park, the coffee shop, the pub—where we can mix with people other than our coworkers.”
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